The strategic emerging business development of China Paper prioritizes the directions, based on kindred technologies (processes) or market synergy. Four main development directions have been initially sorted out: electronic chemicals, new materials, low-carbon economy, and new energy. “With industrial foundation as the basis, innovation as the soul, and capital instruments as the tool”, the company mainly tackles the problems that hinder the development in new material, and promote the transformation towards intensive growth emphasizing quality and efficiency. We shift to innovation-driven strategy in growth drivers, and transform to stock adjustment and quality increasing in development structure.